Later article marketing then was adopted by companies as a way to promote their products in newspapers and magazines.

Now article marketing is widely used over the internet by niche marketers to also sell products, to increase the site rank in search engines and to lend credibility to the site. Not only does article marketing promote products but it also promotes the niche marketing site itself.  The rank of the site in search engines like Google and Yahoo will increase with the use of article marketing. 

Article marketing is one of the reasons why the internet has become such a treasure throve of information. Site developers, niche marketers and owners need to submit fresh material regularly in order to promote their sites thereby increasing their page views from site visitors as well as improving their site rank. When a website appears on the first page of a search engine result, it is guaranteed more views and of course the support of online advertisers.

However, due to the wide use of articles to improve site rankings, in many cases the quality of the articles has been reduced.   Take a moment to see the way some articles are written when you click the sites in the search engine results. You may find some have the exact same content as the other. Some may appear to be just a variation of another you have just read. Many will have typing or spelling errors and are also not well-written. Some will have structure problems, cohesion problems and of course grammar mistakes due to them having been written by people whose English is not their first language.

You may also come across articles online that do not have a byline resulting in the articles having no credibility and reliability. Previously medical topics were written by doctors, however now most of them will only be written by individuals who also do their research over the internet.

Due to the fact that article marketing is a highly effective way to promote a website and to increase the rank, articles are being written solely for that purpose i.e. what they are doing is for their own benefit. Many are not being written for the purpose of providing accurate information to readers hence the reason why some websites will also feature information that is unreliable.

It is therefore very important that before you choose websites for your niche marketing research you check them out carefully.  You can usually rely on sites that are being maintained by the government to have pretty reliable content as well as international organizations like those of the United Nations. Great sources of information are medical sites that are maintained by universities and hospitals. Sites being run by non-profit organization will most likely also have reliable content.

In summary, check your sources before you do your niche marketing research online. Article marketing has definitely changed the way we do research on the internet. It might have made researching easier but it has made discriminating harder.

You will also come across the expression “author’s bio”, which is another name for the author’s resource box.   Sometimes it is referred to as a “sig”, which is short for signature. The resource box is your opportunity to let the readers know who you are and how they can contact you, so do not forget to include the following:

Your name is important.  While some people use a pen name others prefer to use their real name. If you have a title, e.g. doctor, then you will add credibility to your article by using it.

If you are promoting a business in your article and you want others to see it then don’t forget to include your website address.

Encourage people to click through on the links you provide in the resource box by giving a brief teaser or summary of what you are offering.

Add a call to action e.g. “Find out what you get for less than $1/day…. Visit http://www.nichepowergroup.com”.

Depending on what your article is about you could also add your email subscription address, offer a free ebook or report and invite readers to subscribe to your ezine or newsletter.   This is a great way to build your list.

You could also include your contact information in the resource box. Whether it be your phone number or email address.

Don’t use the resource box as a resume it should be just a short summary of who you are and what you offer, you do not need to mention everything you have accomplished.

It is best to ensure that the links in your resource box are applicable or related to the article.

Keep the resource box brief, precise and to the point so as to encourage readers to click through on the links you have provided.

Article marketing is a free way for you to reach out to a specific audience in the hope that readers will be able to visit your site. The resource box of your article is the key to making this happen so it is important to put your name, website address, teaser and a call to action.

In order to reach a larger audience, it is best to submit your articles to many article directories.

Most people are searching for information online and articles certainly provide this if they are written to serve real people and not the search engines.

These are some of the qualities your affiliate marketing articles should contain to provide the best profits for you, without sacrificing your potential customers’ trust.

1.         Make your articles informative

Your aim is to provide prospects with information at the click of a button. Due to the impatient nature of most online surfers keep your articles concise and focus on the product features and benefits your readers would most probably want to know about. Write in such a way that your readers want to click on the link in your resource box to find out more.

Place yourself in your prospects’ shoes and try to imagine what sort of information they want to get from your articles.

2.         Write quality articles

You do not have to be a great author to write quality articles.  By doing a little research and drawing on your own experiences you can write quality articles that your readers will benefit from.  Remember quality and not quantity will be best for your affiliate marketing business. 

3.         Make your readers remember you  

Have you been to a huge party lately? How many names do you remember? I bet you remember who impressed you the most though and who was the life and soul of the party.  Leave the same impression with your articles. Make your articles stand out in the crowd, adding a little humor can help in making your affiliate marketing prospects remember you. 

4.         Submit your articles to the Article Directories  

This may be the fastest way to get your articles read by as many people as possible, so all the more reason to write good quality informative articles that deserve that much exposure. You don’t want a badly written article, with your name in the resource box, posted all over the internet do you?  Article marketing is a great way to build your reputation, so don’t jeopardize that opportunity by posting hundreds of useless words online. 

5.         Optimize your articles for the search engines.

To get your quality articles read they need to be found on the internet. Make your articles easier to find by researching keywords to find those that people are most likely to enter when searching for your product information.  Then place the keywords in the title, a couple of times in the body of the article and in the resource box.

It has become much easier to achieve Affiliate marketing success with the aid of article marketing.   If you choose article marketing as one of your main methods to promote your affiliate marketing business, follow the tips above and commit to writing and submitting quality articles on a regular basis.

Difference between Articles and Blog Posts

Writing articles is different from the daily posts you make on your blog. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn’t have much time to spend reading the 500 plus words articles that you are presenting to them.

Your goal with article marketing is to get your reader’s attention, make it easy for them scan through your materials and spot the main points, get them hooked with what more you have to say then let them know what more can you offer to them.

Basic Guidelines

When it comes to writing articles you need not be too academic. You are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues that they are interested in.

1. Offer good content

You certainly do not need to be too technical that people would have to consult a dictionary just to find out what you are writing about. Create functional articles that will be easy to understand and people will be able to relate with.

2. Write in a conversational tone

Article writing gives you the opportunity to talk to your target market through your articles. Ideally, you need to establish a connection with them and you can achieve this through the way that you present your articles. Make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.

3. Generate excitement

Remember, you are not writing to win awards so avoid boring articles. Try and keep the tone light and easy to understand. Catchy headings and tag lines throughout the article will keep your reader’s interested.

4. Keep your paragraphs short

This will especially be helpful for those who don’t really have the time and are just scanning for interesting finds. Short paragraphs are intended for easy reading.

5. Be sure to provide benefits

After writing your article, read it through and ask yourself “what will the reader get out of this article?” Are you providing good information that will really help them and spark their interest to the point that they want to find out more by clicking on your link the resource box? If you are keeping them interested and providing the knowledge they are looking for they will be keen to read your future articles on your other products and services.

6. It is important to use the word YOU

By using the word YOU throughout your article, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.

I am sure you can write articles now! Consistently writing and submitting articles to the article directories will drive targeted traffic to your web site.

You need to make as many people aware about the products that you are offering and lead them to you. So be sure to keep them interested that they want to click on the link in your resource box at the end of each article to find out more about what your affiliate marketing business has to offer.

Here are 5 article marketing tips to help you get off to a good start:

Firstly, decide on a catchy title for your article that describes what your article is about. Just by reading the title people must want to know more. It is helpful to also add your keywords to the title so it is easily recognizable to those searching for a specific topic. Also include in the title the benefits of what reading your articles can do for them.

Secondly, structure your article so it is well organized and easy to read. Keep your paragraphs short and make use of bullet points and numbering to stress important points. Most people these days are short of time and impatient, so they tend to scan through information rather than read it word for word, so make it easy for them to see the important points at a glance.

Thirdly, be sure your articles are informative and to the point. Use simple, easy to understand words. Do not try to impress the reader with the great knowledge you have of a certain language by using words that most people do not know the meaning of. He is certain to move on to the next article if he does not understand what he is reading.

Do read through your article after writing it, make sure it makes sense and check for errors or ways you can improve it. Ask yourself – will this article provide the reader with the information he is looking for? If necessary, do some research and add more facts to your article.

Fourthly, spend some time and give thought to writing an informative article summary. When submitting articles to the article directories you are normally required to add a summary of your article. It only need be 3 – 5 sentences long, but this is your opportunity to convince searchers why they should spend some time reading your entire article.

Finally, the author’s resource box is not just for creating a back-link to your website. Your article should have been informative enough to bring them ultimately to your resource box, where they can either click to an order or sign-up page or a site to obtain even further information. Write in the third person and invite them to click on the links.

Article marketing is an easy and highly effective way to promote and attract targeted traffic to your affiliate marketing website. Just to recap – write a catchy title, make sure your article is easy to read and informative, write an enticing summary and invite readers to click on the links in your resource box.