Difference between Articles and Blog Posts

Writing articles is different from the daily posts you make on your blog. Yes, this also requires a lot of creativity on your part but it caters to a specific market, people who doesn’t have much time to spend reading the 500 plus words articles that you are presenting to them.

Your goal with article marketing is to get your reader’s attention, make it easy for them scan through your materials and spot the main points, get them hooked with what more you have to say then let them know what more can you offer to them.

Basic Guidelines

When it comes to writing articles you need not be too academic. You are not writing a research or term paper. You just want to reach out to potential clients to help them in avenues that they are interested in.

1. Offer good content

You certainly do not need to be too technical that people would have to consult a dictionary just to find out what you are writing about. Create functional articles that will be easy to understand and people will be able to relate with.

2. Write in a conversational tone

Article writing gives you the opportunity to talk to your target market through your articles. Ideally, you need to establish a connection with them and you can achieve this through the way that you present your articles. Make them feel like you are a friend that they can turn to if they are having problems in some aspects of their business.

3. Generate excitement

Remember, you are not writing to win awards so avoid boring articles. Try and keep the tone light and easy to understand. Catchy headings and tag lines throughout the article will keep your reader’s interested.

4. Keep your paragraphs short

This will especially be helpful for those who don’t really have the time and are just scanning for interesting finds. Short paragraphs are intended for easy reading.

5. Be sure to provide benefits

After writing your article, read it through and ask yourself “what will the reader get out of this article?” Are you providing good information that will really help them and spark their interest to the point that they want to find out more by clicking on your link the resource box? If you are keeping them interested and providing the knowledge they are looking for they will be keen to read your future articles on your other products and services.

6. It is important to use the word YOU

By using the word YOU throughout your article, the one who will be reading it will feel a sense like you are directing them because they are important. It will be easier to capture their interest this way.

I am sure you can write articles now! Consistently writing and submitting articles to the article directories will drive targeted traffic to your web site.

You need to make as many people aware about the products that you are offering and lead them to you. So be sure to keep them interested that they want to click on the link in your resource box at the end of each article to find out more about what your affiliate marketing business has to offer.