Article Marketing – The All Important Resource Box

Think about books, the cover always shows the title and the name of the author printed on both the front and the side. When it comes to article marketing, details of who wrote the article and other important details about the author must always be placed at the bottom which is known as the author’s resource box. 

You will also come across the expression “author’s bio”, which is another name for the author’s resource box.   Sometimes it is referred to as a “sig”, which is short for signature. The resource box is your opportunity to let the readers know who you are and how they can contact you, so do not forget to include the following:

Your name is important.  While some people use a pen name others prefer to use their real name. If you have a title, e.g. doctor, then you will add credibility to your article by using it.

If you are promoting a business in your article and you want others to see it then don’t forget to include your website address.

Encourage people to click through on the links you provide in the resource box by giving a brief teaser or summary of what you are offering.

Add a call to action e.g. “Find out what you get for less than $1/day…. Visit http://www.nichepowergroup.com”.

Depending on what your article is about you could also add your email subscription address, offer a free ebook or report and invite readers to subscribe to your ezine or newsletter.   This is a great way to build your list.

You could also include your contact information in the resource box. Whether it be your phone number or email address.

Don’t use the resource box as a resume it should be just a short summary of who you are and what you offer, you do not need to mention everything you have accomplished.

It is best to ensure that the links in your resource box are applicable or related to the article.

Keep the resource box brief, precise and to the point so as to encourage readers to click through on the links you have provided.

Article marketing is a free way for you to reach out to a specific audience in the hope that readers will be able to visit your site. The resource box of your article is the key to making this happen so it is important to put your name, website address, teaser and a call to action.

In order to reach a larger audience, it is best to submit your articles to many article directories.